Sr. Marketing Manager- Demand Generation & Marketing Ops

Location: US Remote

Company

hirify.global is a healthcare performance improvement company that combines data, analytics, and clinical, financial, and operational expertise to support measurable healthcare improvement.

What you will do

• Own demand generation strategy and execution across digital, content, account-based marketing, and syndication channels.
• Drive MQLs, lead quality, pipeline contribution, and measurable funnel performance.
• Build reporting infrastructure, track funnel conversion, and translate performance data into actionable recommendations.
• Manage campaign setup, lead routing, segmentation, and reporting in Salesforce and Marketo.
• Shape the use of AI-assisted optimization, intent data, and modern attribution in the marketing technology stack.
• Direct external agencies and partners while aligning marketing, growth, product, and sales leadership.

Requirements

• 8+ years of experience in B2B demand generation, growth marketing, or marketing operations.
• Demonstrated success owning lead generation strategy from concept through execution and optimization.
• Experience building and scaling multi-channel campaigns with measurable business outcomes.
• Hands-on expertise with Salesforce, Marketo, intent data, AI-assisted optimization, and multi-touch attribution.
• Experience managing agencies and holding external partners accountable for outcomes.
• Strong analytical fluency, independence, and comfort building structure in ambiguous growth-stage environments.

Culture & Benefits

• High-visibility role with direct influence on marketing performance and organizational reporting.
• Opportunity to build demand generation and marketing operations infrastructure from the ground up.
• Work within a rapidly evolving marketing organization with new leadership and a sharpened value proposition.
• Equal opportunity employer committed to benefiting from diverse backgrounds and experiences.