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Описание вакансии
Текст:
TL;DR
Digital Marketing Director (AI): Owning the digital and account-based marketing engine for an enterprise conversational AI platform with an accent on paid media strategy, ABM tiering, nurture programs, and content syndication. Focus on allocating budgets across channels, targeting high-value accounts, architecting scalable lifecycle campaigns, and reporting CPL, ROAS, CTR, and account engagement to senior leadership.
Location: United States
Salary: $215,000–$275,000 per year, depending on level and experience.
Company
PolyAI provides an agentic dialog platform for building, running, governing, and improving conversational enterprise agents at scale, powered by its proprietary Raven dialog model.
What you will do
- Own the digital and account-based marketing engine supporting the company’s growth strategy.
- Manage paid media agency relationships and recommend channel allocation and budgets across paid social, search, display, and programmatic.
- Design and maintain ABM tiering from strategic named accounts to programmatic targeting across teams.
- Run high-value account targeting through LinkedIn, connected TV, person-based advertising platforms, and out-of-home channels.
- Build scalable nurture, webinar, lifecycle, and content syndication frameworks across audiences and campaign teams.
- Define audiences and strategies for executive roundtables and other high-touch programs, while reporting weekly on CPL, ROAS, CTR, and account engagement by segment.
Requirements
- 10–15+ years of digital marketing experience, including senior-level management of paid media agencies.
- Demonstrated experience building and operating ABM programs at scale.
- Experience architecting nurture and lifecycle marketing programs.
- Strong analytical and budget management skills.
- Ability to present clear, data-backed recommendations to senior leadership.
Nice to have
- Collaborative, influence-driven working style and experience aligning cross-functional teams without formal authority.
- Comfort using AI tools such as Claude for strategy, reporting, and campaign development.
- Experience with AI platforms.
Culture & Benefits
- Employee share options plan.
- Comprehensive health coverage, life insurance, short- and long-term disability coverage, and access to a 401(k) plan.
- Flexible PTO, 11 designated company holidays, enhanced parental leave, and family-forming support.
- Annual learning and development allowance and a one-off work-from-home allowance.
- Five-week paid sabbatical after five years of employment.
- Culture centered on excellence, ownership, continuous improvement, bias for action, constructive disagreement, and building for people.
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