Field Marketing Manager (B2B Events)

Location: New York City, United States; on-site and in-market. Based in NYC required. Willingness to work evenings and travel to EMEA is required.

Company

Company description is not provided.

What you will do

• Own the NYC event portfolio, including strategy, budget, execution, reporting, and ROI analysis.
• Select and tier tradeshows against target accounts, design booth experiences, and drive pre-show outreach and post-show follow-up.
• Build sustained relationships with NYC practitioner communities and peer networks through recurring programs and customer advocacy.
• Partner with Product and Engineering on hackathons that build technical credibility and product adoption.
• Curate executive dinners and hospitality experiences with Sales, connecting each program to named accounts and measurable opportunities.
• Create repeatable playbooks, templates, and SLAs for scaling programs into future markets.

Requirements

• 4–7 years of experience in field marketing, events, or experiential marketing, including B2B sales-led environments.
• Track record of independently running events end to end with minimal oversight.
• Experience across both large tradeshows and small executive events.
• Strong Sales partnership skills, including account-based invite planning, prioritization, and follow-up.
• Data fluency and ability to evaluate account performance, cost per meeting, and pipeline contribution.
• Based in NYC, available to work evenings, and willing to travel to EMEA.

Nice to have

• Experience with technical or developer audiences, hackathons, or builder communities.
• Existing NYC venue, agency, and community relationships.
• Experience marketing or selling to finance and accounting leaders.
• Experience mentoring junior marketers or managing agency teams.

Culture & Benefits

• Owner-level responsibility for the NYC event portfolio rather than a coordinator-only role.
• Close collaboration with Sales, Product, Engineering, and the wider go-to-market team.
• Autonomy over program selection, investment allocation, vendors, venues, sponsorships, software, and agencies.
• Success measured through defensible cost per qualified meeting, repeatable programs, and pipeline contribution.