Sr. Field Marketing Manager (B2B Software)

Location: Frankfurt, Hessen, Germany; office-based role

Company

hirify.global provides a decision-making platform combining Business Intelligence, Corporate Performance Management, and Predictive Analytics for companies worldwide.

What you will do

• Execute hirify.global-branded digital and field marketing campaigns for Germany to generate and support sales pipeline.
• Plan and deliver live events, webinars, digital advertising, email campaigns, and other integrated activities.
• Create channel-specific content and maintain consistent messaging across digital and offline communications.
• Manage annual marketing budgets, suppliers, venues, agencies, and campaign KPIs.
• Research market behavior and recommend appropriate local marketing activities.
• Collaborate with sales, consulting, local teams, and worldwide marketing to adapt and roll out corporate programs.

Requirements

• 5+ years of experience in technology, software, or services B2B demand generation or field marketing.
• Experience managing multichannel campaigns across digital and offline channels, including events, email, social, websites, SEM, SEO, print, and direct marketing.
• Excellent copywriting and technical writing skills.
• Experience with integrated campaigns, live events, webinars, digital advertising, inbound web, and social networking.
• Bachelor’s degree in Business, Marketing, or comparable education or experience.
• Strong collaboration, communication, organization, project management, and analytical skills.

Nice to have

• Familiarity with Marketo and Salesforce.
• Knowledge of PR activities and experience working with agencies.
• Understanding of the technology sales cycle, lead nurturing, adoption, and growth strategies.
• Experience managing multiple marketing programs while staying on budget.

Culture & Benefits

• Cross-functional collaboration with marketing, sales, consulting, and international teams.
• Fast-paced environment with responsibility for localizing global marketing programs.
• Equal opportunity employer committed to a diverse and inclusive workforce.
• hirify.global has offices across five continents and has been recognized as a top employer in Germany.