Field Marketing Manager (B2B Software)

TL;DR

Field Marketing Manager (B2B Software): Executing branded campaigns and demand generation activities for the German market with an accent on digital and field events. Focus on generating sales pipelines, managing multi-channel campaigns, and collaborating with sales teams to drive growth.

Location: Must be based in Frankfurt, Germany

Company

hirify.global is a leading decision-making platform providing Business Intelligence, Corporate Performance Management, and Predictive Analytics.

What you will do

• Execute hirify.global branded campaigns and lead generation activities for the German market to support the sales pipeline.
• Collaborate with marketing and local sales teams to design and drive digital and field event activities.
• Create appealing content and copywriting for various channels, ensuring consistency with corporate messaging.
• Manage the annual marketing budget and report on key performance indicators (KPIs).
• Handle digital and print advertising and manage relationships with third-party vendors and venues.
• Develop and deploy nurture and stand-alone email marketing campaigns.

Requirements

• 5+ years of experience in B2B demand generation or field marketing within the technology or software sector.
• Proficiency in multi-channel campaign management across digital and offline channels (print, email, social, SEM, SEO, tradeshows).
• Strong technical copywriting and content creation skills.
• Experience in planning field, account-based, and project-based marketing initiatives.
• Bachelor's degree in Business, Marketing, or a comparable field of study.

Nice to have

• Experience working with Marketo and Salesforce.
• Proven track record of managing multiple marketing programs simultaneously.
• Familiarity with the technology sales cycle and lead nurturing strategies to accelerate growth.

Culture & Benefits

• Recognized as a "Top Company" in 2026 and rated among the top 5% employers in Germany on Kununu.
• Work in a fast-paced, highly cross-functional organization.
• Commitment to a diverse and inclusive workforce.
• Opportunities for professional growth and increasing levels of responsibility.