Senior Director, Growth Marketing (Healthcare)

Location: Fully remote, but applicants must reside and work in one of these states: Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Kentucky, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Washington, or West Virginia. Full-time schedule of 40 hours, Monday-Friday during standard business hours.

Salary: $190,000-$220,000 starting base salary annually, plus variable compensation and benefits.

Company

hirify.global is a digital clinic providing fully virtual, multidisciplinary addiction medicine and personalized treatment for substance use disorders.

What you will do

• Own strategy, budgets, targets, and efficiency across paid, organic, search, social, programmatic, and AEO acquisition channels.
• Build and scale new digital channels, directories, listings, partnerships, and peer-to-peer growth systems.
• Develop go-to-market strategies and launch playbooks for expansion into new states and markets.
• Establish a high-velocity A/B testing and experimentation framework across the full funnel.
• Build measurement systems for attribution, incrementality, non-brand search, word-of-mouth, and full-funnel performance.
• Lead and develop the growth team, manage agencies, and identify opportunities to improve retention, reactivation, re-engagement, and LTV.

Requirements

• 10+ years of experience in growth or performance marketing, including acquisition budget ownership and team management.
• Experience across SEM, paid social, programmatic, SEO, AEO, CAC, payback, and LTV:CAC optimization.
• Track record of launching new channels or markets and making strategic growth and budget allocation decisions.
• Experience managing agencies, building growth teams, and deciding which capabilities to bring in-house.
• Strong analytical skills across attribution, experimentation, dashboards, GA4, Looker, mobile or attribution tooling, and custom data models.
• Experience with UX principles, CRO initiatives, landing pages, digital funnels, senior-stakeholder communication, and autonomous execution.

Nice to have

• Experience in regulated digital healthcare.
• Experience in early-stage startups or high-trust acquisition motions.
• Lived experience and/or training as a peer recovery specialist.

Culture & Benefits

• Patient-centered culture focused on clinical excellence, evidence-based care, and reducing barriers to recovery.
• Medical, dental, vision, short-term disability, mental health, and employee assistance benefits.
• Four weeks of accrued vacation annually, increasing to five weeks after two years.
• Sick leave, nine paid holidays, and 12 weeks of fully paid parental leave after six months.
• 401(k) retirement savings and company-provided hardware for remote work.