Growth Marketing Senior Manager (Healthcare)

Location: Hybrid, based out of the New York City office

Salary: $140,000–$160,000 annual base salary, plus performance-based bonus, equity, and benefits

Company

hirify.global is a workforce platform that trains healthcare workers and partners with major health systems to build healthcare talent pipelines.

What you will do

• Own end-to-end paid media strategy across Meta, Google, YouTube, and potential new channels.
• Build and execute testing roadmaps covering audiences, creative, messaging, tactics, and landing pages.
• Monitor campaign performance and optimize toward CAC and ROI targets while identifying growth opportunities.
• Manage the search agency and hold it accountable for performance goals and roadmap execution.
• Produce weekly KPI reporting, diagnose performance fluctuations, and share actionable insights.
• Partner with creative teams and agencies to develop high-performing video, UGC, influencer, and static advertising assets.

Requirements

• 4+ years of hands-on experience scaling paid social and paid search at a D2C startup.
• Experience managing $1M+ monthly advertising budgets is preferred.
• Proven ability to drive efficient growth across CAC, ROI, and LTV while scaling spend.
• Strong project management, communication, analytical, and attention-to-detail skills.
• Ability to combine strategic planning with tactical campaign execution.
• Experience managing external creative agencies and providing actionable feedback.

Nice to have

• Experience in EdTech, healthcare, or another mission-driven B2C industry.
• Interest in testing frameworks, UGC trends, and performance marketing communities.

Culture & Benefits

• Mission-driven environment focused on improving access to healthcare careers and quality healthcare.
• Meaningful equity stake and performance-based bonus.
• Subsidized medical, dental, and vision insurance options.
• 401(k), FSA, HSA, and commuter benefits.
• Open vacation policy with guidance of 15 days PTO annually, a company closure during the last week of December, 10 public holidays, and 15 work-from-anywhere days.

Hiring process

• Introductory call with Talent Acquisition.
• Hiring Manager interview, take-home assignment, and virtual panel interview.
• On-site panel interview.