Director of Creative Strategy (Healthcare Marketing)

Location: US Remote

Salary: $190,000–$240,000 per year, plus equity compensation

Company

Hims & Hers is a public health and wellness platform providing personalized access to healthcare, from diagnosis and treatment through delivery.

What you will do

• Own creative strategy for the Hims brand across performance marketing channels, balancing business results with brand consistency.
• Turn customer insights, performance data, and market trends into creative hypotheses, concepts, scripts, and production-ready briefs.
• Lead a multidisciplinary creative pod in partnership with editors, producers, media buyers, and studio teams.
• Build feedback loops across Creative, Growth, Media Buying, Analytics, Product, Clinical, Legal, and Brand.
• Lead performance reviews, identify learnings and growth opportunities, and continuously test and iterate creative.
• Develop repeatable creative frameworks for scaling successful ideas across products, audiences, campaigns, and markets.

Requirements

• Portfolio demonstrating performance creative that has achieved results at scale on paid social, including supporting data and customer insight.
• 8+ years of experience in creative strategy, content strategy, or performance creative, ideally within a high-growth ecommerce or direct-to-consumer brand.
• Deep expertise creating for Meta, TikTok, YouTube, and other performance channels.
• Strong fluency in advertising performance data and the ability to identify actionable patterns.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions.
• Ability to work remotely from the United States.

Nice to have

• Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category.
• Experience building in-house creative teams or transitioning work from external agencies.
• Experience adapting and localizing creative for international markets.
• Familiarity with UGC and creator-driven production models, including remote capture.

Culture & Benefits

• Competitive salary, equity compensation, and an Employee Stock Purchase Program.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Medical, dental, vision, and parental leave benefits.
• 401(k) with employer matching contributions.
• Offsite team retreats and a focus on ethics, wellness, diversity, and belonging.