Senior Manager of Creative Strategy (Mental Healthcare)

Location: Remote within the United States; U.S. work authorization required

Salary: $150K–$185K annually

Company

hirify.global is a technology-powered, in-network psychiatry practice improving access to mental health care for patients and clinicians across the United States.

What you will do

• Own the paid social creative strategy, roadmap, and testing priorities for patient acquisition across Meta, TikTok, YouTube, and other channels.
• Run a weekly creative briefing cadence and maintain a scalable pipeline of concepts, assets, and creators.
• Analyze hook rate, hold rate, CTR, CVR, and downstream CAC to identify winning messages, formats, and creators.
• Own the UGC and creator pipeline, including sourcing, scripting, briefing, testing, and performance evaluation.
• Manage asset libraries, creator and agency handoffs, review workflows, and cross-functional partnerships.
• Develop creative frameworks and scaled programs while exploring emerging tools, including ethical AI practices.

Requirements

• Bachelor’s degree or relevant experience.
• 5+ years of in-house B2C digital marketing and creative strategy experience, including direct-response creative for Meta and TikTok.
• Experience concepting ideas, writing creative briefs, presenting recommendations, and analyzing creative performance data.
• Experience managing the full creator-content pipeline at scale.
• Strong project management, stakeholder leadership, storytelling, and hands-on execution skills.
• Must be authorized to work in the United States; employment authorization is verified through E-Verify after an offer is accepted.

Nice to have

• Experience using generative AI tools in creative development.
• Experience in B2C health tech or subscription businesses.

Culture & Benefits

• Mission-driven work focused on improving mental health care.
• Diverse, experienced, and collaborative team in a fast-paced startup environment.
• Medical, dental, and vision coverage effective on the first day of employment.
• 401(k) with match, generous paid time off, paid holidays, and paid parental leave.
• Learning opportunities and a focus on employee well-being.