Growth Marketing Manager (Content)

Location: Los Angeles, California, United States; hybrid, with Los Angeles preferred and LA-adjacent candidates considered

Salary: $100,000–$115,000 per year

Company

hirify.global is a healthy aging platform providing personalized, evidence-based exercise programs and clinical services for Medicare members.

What you will do

• Design and run growth experiments across social, search, and other acquisition channels.
• Research keywords and topics, build the content roadmap, and identify high-intent opportunities for older adults.
• Lead on-page and technical SEO, including internal linking, calls to action, schema, and page performance.
• Build hirify.global’s AEO and LLM visibility practice, reporting on organic traffic, rankings, AI visibility, and conversion.
• Direct in-house and freelance writers while writing and editing content for blogs, landing pages, and member-facing touchpoints.
• Support product marketing by maintaining positioning and translating clinical and product complexity into clear, benefit-driven language.

Requirements

• Exceptional writing skills with the ability to create warm, clear, trustworthy content for readers aged 65 and older.
• Hands-on experience with keyword research, search intent, on-page optimization, and content engines.
• Ability to connect content with funnel stages, retention goals, feedback loops, and performance metrics.
• Self-sufficient operating style and comfort setting baselines and interpreting traffic and conversion data.
• 3–5 years of experience in content marketing, SEO, or growth marketing, with measurable results.

Nice to have

• Experience with AEO, AI Overviews, or LLM-driven discovery.
• Experience supporting go-to-market launches, partnership marketing, or channel-specific campaigns.
• Experience writing for people making health decisions.
• Experience building a blog, newsletter, or social audience from scratch.
• Ability to use AI tools while applying strong editorial judgment.

Culture & Benefits

• Full-time role reporting to the Director of Member Engagement.
• Inclusive work environment designed to help people do their best work.
• Opportunity to contribute to a mission focused on helping older adults live healthier, longer lives.
• Work spans hirify.global’s fitness program, clinic, and companion care offering.