Director, Growth Marketing (AI)

Location: San Francisco, California, United States; office days are Tuesday through Thursday.

Salary: $200,000–$225,000 base per year

Company

hirify.global is a real estate technology platform that supports residential real estate transactions for agents, lenders, and clients.

What you will do

• Own and execute paid search and paid social campaigns across Google Ads, Facebook, and Instagram.
• Build and optimize Search, Performance Max, remarketing, Smart Bidding, and audience-layering campaigns.
• Manage Meta Ads, including Advantage+ campaigns, custom and lookalike audiences, creative testing, and Conversions API setup.
• Run structured creative and audience experiments while monitoring CAC and ROAS.
• Partner with data and product teams to improve attribution, measurement, and tracking accuracy.
• Use AI tools in daily marketing workflows to accelerate testing and execution.

Requirements

• 8+ years of hands-on paid search and paid social experience, including meaningful in-house experience.
• Strong command of Google Ads, Meta Ads, campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience targeting.
• Demonstrated use of AI tools in marketing workflows.
• Strong SQL and analytics skills, including independently pulling data and building reports.
• Experience with attribution for high-consideration, long-cycle products.
• Working knowledge of Google Tag Manager, GA4, ad platform tracking, conversion events, and tracking debugging.

Nice to have

• Experience in real estate, mortgage, insurance, or fintech.

Culture & Benefits

• Medical, dental, and vision insurance.
• Disability, life, critical illness, accident, hospital indemnity, and pet insurance options.
• 401(k), commuter benefits in certain locations, and PTO with volunteer days.
• Annual anniversary perks, including one-month paid sabbaticals.
• hirify.global services supporting home buying and selling.