Product & Customer Marketing Manager (AI)

Location: Ottawa, Canada; fully remote work environment

Salary: C$100,000–C$128,000 annually, plus a 15% target bonus

Company

hirify.global provides an enterprise-grade media intelligence and PR technology platform combining media relations, media monitoring, social listening, AI visibility, and media intelligence.

What you will do

• Own product positioning and build the agentic orchestration narrative across product marketing assets.
• Map features to customer personas and segments across enterprise and government, in-house PR teams, and PR agencies.
• Manage end-to-end product launches on an approximately 60-day cadence, including positioning, launch content, webinars, and internal readiness.
• Translate product and engineering updates into one-pagers, blog content, sales decks, comparison assets, and AI-readable product narratives.
• Run the G2 and customer review program and produce enterprise case studies featuring named capabilities and real metrics.
• Maintain the cross-sell whitespace map and partner with demand generation on expansion campaigns.

Requirements

• B2B SaaS product marketing experience, ideally across product and customer marketing.
• Demonstrated ability to turn product features into value narratives, positioning, and deal-supporting collateral.
• Experience producing case studies from sourcing and interviewing through drafting and approval, including named capabilities and metrics.
• Experience creating product collateral such as one-pagers, launch decks, blog content, and comparison assets.
• Ability to present product webinars to customers and prospects and explain product releases clearly on camera.
• Analytical approach to launch performance, review metrics, content engagement, and iteration; familiarity with PR and communications buyer personas.

Nice to have

• Experience running G2 or equivalent customer review programs.
• Fast-growing fluency in the PR and communications market.

Culture & Benefits

• Fully remote work environment with collaborative tools.
• Health, dental, and vision benefits.
• RRSP matching, life insurance, and an Employee Assistance Program.
• Paid vacation, personal days, and sick days.
• Flex Fridays in summer, a week off between Christmas and New Year’s, and no internal meetings on Fridays.
• Career development and progression opportunities.