Product Marketing Manager (AI)

Location: US Remote; hybrid work out of Boston is preferred.

Salary: $120,000–$140,000 annually for USA Tier 2, plus equity

Company

hirify.global builds AI assistants and internal-facing AI solutions that help financial institutions improve customer support across web, mobile, and voice channels.

What you will do

• Own the sales collateral library, including one-pagers, pitch decks, battlecards, ROI models, objection-handling guides, demo scripts, and persona framing.
• Develop product positioning and messaging that translate technical capabilities into clear buyer language.
• Partner with sales, client success, and product to turn field feedback and client outcomes into assets, case studies, and proof points.
• Run product and feature launches across enablement, external assets, web, email, and sales training.
• Build competitive intelligence and comparison assets for head-to-head evaluations.
• Use win rates, pipeline influence, and asset usage data to prioritize work and improve product marketing processes and tooling.

Requirements

• 3–5 years of primarily B2B product marketing experience.
• Startup or early-stage experience with a hands-on approach to building marketing assets.
• Daily working fluency with AI tools for research, drafting, competitive analysis, and asset production.
• Demonstrated experience creating sales collateral used by sellers and supporting sales-led, demo-driven motions.
• Experience marketing to SMB or mid-market buyers, strong analytical skills, and comfort working with performance and pipeline data.
• Excellent writing skills and the ability to translate technical concepts for non-technical stakeholders while operating independently in ambiguous environments.

Nice to have

• Experience with financial institutions such as credit unions or community banks, or with other regulated industries.
• Experience marketing AI, automation, or conversational AI products.
• Interest in expanding into customer insight, go-to-market strategy, packaging, pricing, external advocacy, conference speaking, analyst relations, and customer advocacy.

Culture & Benefits

• Work on AI products designed to make financial-institution customer support more accessible, fast, and enjoyable.
• Collaborate in a small team with high ownership and direct partnership with sales, client success, product, and product and content marketing leadership.
• Operate in a sales-led, demo-driven environment where product marketing is expected to deliver measurable commercial impact.
• Equity is included in the compensation package.