Sr. Product Marketing Manager – Consumer

Location: Hybrid in Acton, Massachusetts, or San Diego, California, United States. Travel is estimated at 20% and may vary according to business needs.

Salary: $154,400–$231,575 annual base salary, plus potential incentive compensation.

Company

hirify.global is a medical device company developing the Omnipod platform for tubeless insulin delivery and other subcutaneous drug-delivery applications.

What you will do

• Lead the global consumer marketing strategy for next-generation Omnipod Automated Insulin Delivery systems.
• Identify insights, pain points, and unmet needs among people with type 1 and type 2 diabetes and their caregivers.
• Translate consumer insights into benefits, reasons to believe, value propositions, positioning, and messaging.
• Develop global marketing foundations, claims, consumer materials, toolkits, and creative direction.
• Partner with Product Management, Market Research, Medical Affairs, Regulatory, Legal, and regional marketing teams.
• Support localization, global go-to-market planning, and commercial readiness for upcoming AID launches.

Requirements

• At least 10 years of experience in consumer product marketing strategy and execution.
• Bachelor’s degree required; MBA preferred.
• Demonstrated ability to lead and influence cross-functional partners.
• Experience leading a creative agency in developing focused and innovative marketing messaging across customer touchpoints.
• Excellent verbal and written communication skills, including presentations to executive audiences.
• Strong emotional intelligence and ability to lead new ways of thinking.

Nice to have

• Experience in medical devices, pharmaceuticals, or the diabetes industry.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off.
• Employee wellness programs.
• Hybrid work arrangement with approximately 20% travel.

Hiring process

• The posting remains open until the position is filled.
• Applications are submitted online through the hirify.global Careers site.