Sr. Marketing Manager, Product Marketing

Location: Hybrid in NYC, Austin, or Chicago

Salary: $145,000–$160,000 base salary, plus annual bonus and long-term incentive participation

Company

hirify.global provides premium workplace-as-a-service products, including private offices, coworking, meeting rooms, day passes, and digital workplace experiences.

What you will do

• Build the product marketing function, including scalable operating models, tools, frameworks, and processes.
• Develop positioning, messaging hierarchies, competitive positioning, and narratives across product lines and brands.
• Own go-to-market strategy and launch execution for new brands, digital products, mobile app features, and the Large Teams segment.
• Create repeatable launch playbooks and coordinate execution across Marketing, Product, Sales, Creative, and Operations.
• Develop sales enablement materials, website updates, narratives, and tools that support deal execution.
• Define buyer segments, ICPs, and personas while synthesizing market research, competitive intelligence, member feedback, and field insights.

Requirements

• 5–7 years of experience in product marketing, go-to-market strategy, or related marketing roles in a multi-product environment.
• Demonstrated experience developing positioning, messaging frameworks, and go-to-market strategies.
• Experience launching products or services end-to-end, from strategy through execution and measurement.
• Strong communication, storytelling, stakeholder influence, and cross-functional collaboration skills.
• Experience partnering with product, marketing, creative, sales, and leadership teams.
• Proficiency with Google Suite; a bachelor's degree in Marketing, Business, or a related field.

Nice to have

• Background in flex space, hospitality, real estate, SaaS, experiential businesses, or multi-location businesses.
• Familiarity with HubSpot, Airtable, or similar tools.
• MBA.

Culture & Benefits

• Collaborative, inclusive, and respectful working environment.
• Heavily subsidized medical, dental, and vision plans.
• Flexible paid time off and paid parental leave.
• Annual professional development grants.
• 401(k) retirement savings program, wellness initiatives, and employee support programs.