Senior Product Marketing Manager (Healthcare Technology)

Location: Remote, must be based in the United States

Salary: $136,170–$166,430 per year, with potential performance-based bonus, short-term variable compensation, and long-term incentives.

Company

hirify.global uses an AI-powered matching process to evaluate applications and share shortlisted candidates with the hiring company, which manages interviews and next steps.

What you will do

• Develop differentiated platform positioning, messaging, and outcome-driven value propositions for payer-market audiences.
• Define go-to-market strategies for new products, capabilities, and market expansions, including launch sequencing and success metrics.
• Coordinate launches and commercialization initiatives across Product, Sales, Marketing, Customer Success, clinical, and proposal teams.
• Create launch messaging, sales tools, executive presentations, enablement materials, competitive battlecards, and payer-facing resources.
• Support strategic deals and complex RFP responses with compelling positioning, reusable messaging frameworks, and executive-ready materials.
• Track launch and sales-enablement performance, incorporate field feedback, and optimize commercialization programs.

Requirements

• 8+ years of product marketing or related B2B marketing experience, preferably in complex enterprise environments.
• Deep knowledge of healthcare IT, digital health, payer markets, or related healthcare technology sectors.
• Experience supporting enterprise sales organizations, complex multi-stakeholder sales cycles, strategic deals, and RFP responses.
• Ability to translate technical, clinical, or complex product capabilities into clear buyer value and differentiated messaging.
• Experience with go-to-market strategy, product positioning, sales enablement, marketing content, and executive-ready narratives.
• Strong cross-functional leadership, analytical thinking, stakeholder management, communication, and independent execution skills.

Culture & Benefits

• Virtual-first work environment with work-life flexibility, Summer Fridays, and designated Mental Health Days.
• Flexible paid time off, paid parental leave, and professional development and tuition assistance programs.
• 401(k) employer match, medical, dental, and vision insurance, employee stock purchase program, and potential incentive compensation.
• Telehealth and digital healthcare program access, Calm subscription, and pet insurance.
• Collaborative and inclusive culture focused on innovation, accountability, integrity, and meaningful impact in healthcare.

Hiring process

• Applications are reviewed through an AI-powered matching process against the role's core requirements.
• Shortlisted candidates are shared directly with the hiring company, which manages interviews, assessments, and final decisions.