3 дня назад
ABM Programs Manager, Strategic Accounts (ABM)
115 000 - 140 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
ABM Programs Manager, Strategic Accounts (ABM): Designing and executing 1:1 and 1:few account-based marketing programs that turn high-value strategic accounts into pipeline and revenue with an accent on personalized content, multi-channel orchestration, and sales alignment. Focus on analyzing buying-committee engagement, optimizing account programs, managing resources, and measuring account-sourced pipeline.
Location: United States, Remote
Base salary: $115,000–$140,000 per year, plus potential bonus or commission, stock options, and benefits.
Company
develops technology focused on helping companies improve growth, retention, efficiency, and account-based marketing outcomes.
What you will do
- Design and execute 1:1 and 1:few ABM programs for strategic accounts, including account selection, tiering, personalized asset planning, orchestration, and measurement.
- Run multi-channel programs involving direct mail, personalized landing pages, digital campaigns, content syndication, virtual events, webinars, and account-specific activations.
- Identify key accounts, decision-makers, influencers, and buying committees with sales and marketing partners.
- Create customized messaging and marketing content that reflects each account’s business context and stakeholder structure.
- Collaborate with account executives, SDRs, sales leadership, product marketing, demand generation, content, and marketing operations.
- Analyze campaign performance, manage budgets and resources, and optimize targeting, messaging, channel mix, and ROI.
Requirements
- Typically 8+ years of relevant B2B marketing experience with a bachelor’s degree, or 6+ years with a master’s degree.
- Meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs.
- Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized campaigns, and multi-channel orchestration.
- Ability to measure ABM impact and address attribution ambiguity in multi-touch account programs.
- Experience aligning directly with sales leadership and account executives on account strategy and pipeline goals.
- Familiarity with ABM platforms, account intelligence tools, B2B SaaS marketing technology, and complex account and pipeline analysis.
Culture & Benefits
- Full-time employment with health coverage, life and disability insurance, paid parental leave, paid holidays, PTO, quarterly self-care days, and wellness initiatives.
- 401(k) employer matching, stock options, and potential bonus or commission plan.
- Equipment and support for working remotely or from company offices.
- Learning and development opportunities, including access to LinkedIn Learning.
- Growth mindset culture with employee resource group events and emphasis on well-being and belonging.
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