11 часов назад
Senior Associate, Account Based Marketing (ABM)
88 000 - 114 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Account Based Marketing (ABM) (B2B marketing and intent orchestration): Scaling 1:many ABM campaigns for large enterprise and strategic accounts with an accent on intent data, multi-channel activation, and sales alignment. Focus on optimizing intent platforms, segmenting target accounts, integrating Marketo and Salesforce workflows, and analyzing pipeline performance.
Location: US-Remote
Salary: New York $88K–$114K, Remote Premium $80K–$103K, or Remote Standard $76K–$98K annually, plus equity.
Company
is a worktech and fintech company providing an on-demand pay platform that helps employers support employees’ financial well-being.
What you will do
- Launch, execute, and track scalable 1:many account-based marketing campaigns for large enterprise and strategic segments.
- Optimize intent platforms such as Common Room and route real-time account signals into multi-channel marketing plays.
- Build and maintain segmented target account and persona lists with Revenue Operations.
- Coordinate paid digital media, email nurture flows, and personalized content experiences.
- Align campaign execution with Sales Development and Account Executive teams through briefs, updates, and follow-up assets.
- Analyze campaign health and conversion metrics while governing automation, compliance, and tracking workflows across Salesforce and Marketo.
Requirements
- 2–3 years of experience in B2B marketing, programmatic ABM, growth marketing, or demand generation.
- Experience building, deploying, and tracking multi-channel digital campaigns, including email, paid display, and web personalization.
- Hands-on experience with Marketo, Salesforce, and modern intent orchestration platforms.
- Strong data analysis skills, including account-signal interpretation, target-data cleansing, and database segmentation.
- Excellent collaboration skills across sales, operations, and creative teams.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
Culture & Benefits
- Health, vision, and dental coverage.
- Equity ownership opportunity.
- Life and AD&D insurance, short- and long-term disability coverage, and an Employee Assistance Program.
- Unlimited paid time off, 401(k) with company match, and employee resource groups.
- Inclusive, collaborative culture with transparent career development and peer advocacy.
- Company outings and events.
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