обновлено 8 дней назад
Senior Revenue Marketing Manager, Customer
136 400 - 272 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Revenue Marketing Manager, Customer (SaaS/AI): Building Avalara’s post-sale customer marketing strategy and campaign architecture to drive cross-sell and upsell revenue across mid-market, SMB, and emerging customer segments with an accent on product usage data, account health, whitespace signals, and partner channels. Focus on identifying customer inflection points, launching high-volume programs, and measuring pipeline contribution and bookings performance with Marketo, Salesforce, 6sense, Power BI, and AI tools.
Location: United States; remote
Salary: $136,400–$272,500 annually, depending on state and location. The role is also eligible for an annual performance-based bonus.
Company
provides a cloud compliance platform connecting tax and technology, processing customer API calls and tax returns at large scale.
What you will do
- Build the post-sale customer marketing strategy and campaign architecture for mid-market, SMB, and emerging customer segments.
- Translate product usage, account health, whitespace, and customer lifecycle signals into prioritized cross-sell and upsell campaigns.
- Identify high-value customer inflection points, including ERP upgrades, regulatory mandates, adoption gaps, business growth, and contract milestones.
- Analyze customer touchpoints across email, in-product experiences, events, and partner interactions to create expansion plays.
- Partner with Product Marketing, Sales, Customer Success, Marketing Operations, and ecosystem partners to execute and measure campaigns.
- Use Marketo, Salesforce, 6sense, Power BI, and AI tools to optimize programs, pipeline contribution, and bookings performance.
Requirements
- 5+ years of B2B marketing experience in SaaS or technology, focused on demand generation or customer marketing.
- Experience marketing to mid-market and SMB audiences and owning pipeline and bookings outcomes.
- Experience building marketing programs from scratch and running high-volume, programmatic campaigns.
- Hands-on experience with Marketo, Salesforce, 6sense, and Power BI.
- Familiarity with ERP and accounting platforms and their impact on customer buying behavior and compliance needs.
- Experience using AI tools for content creation, campaign personalization, and performance optimization.
Culture & Benefits
- Remote work for a US-based role.
- Paid time off and paid parental leave.
- Eligibility for employee and company performance bonuses.
- Benefits generally include medical, life, and disability insurance, depending on location.
- Commitment to diversity, equity, and inclusion supported by employee resource groups.
- AI is embedded in workflows, decision-making, and products.
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