ABM Marketing Manager North America

Location: New York, United States; candidates within a reasonable commute to an office must work onsite at least 3 days per week.

Salary: $143,000–$179,000 per year, plus potential short-term and long-term incentives and benefits.

Company

hirify.global is a technology company providing finance automation solutions.

What you will do

• Develop and execute the North American ABM strategy across 1:1, 1:few, and 1:many campaign models.
• Plan and optimize personalized multi-channel campaigns across email, digital advertising, direct mail, webinars, and executive events.
• Partner with sales leadership to define target account lists and co-develop account and contact engagement plans.
• Provide sales teams with campaign insights, messaging guides, and outreach tools.
• Build KPI dashboards and analyze account engagement, pipeline influence, deal acceleration, and ROI.
• Collaborate with Content and Product Marketing to create personalized messaging and content for target accounts and industries.

Requirements

• 5+ years of B2B marketing experience, including significant experience in account-based marketing or enterprise demand generation.
• Experience planning and executing integrated ABM campaigns.
• Strong understanding of the B2B sales cycle and marketing-sales alignment.
• Experience with CRM, marketing automation, and ABM platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Terminus.
• Strong project management, analytical, communication, strategic thinking, and commercial skills.
• Experience marketing to enterprise-level accounts in North America.

Nice to have

• Bachelor's degree in Marketing, Business, or a related field.

Culture & Benefits

• Combination of virtual and in-person work designed to support collaboration.
• Professional development seminars and inclusive affinity groups.
• Benefits and wellness plans, with potential short-term and long-term incentive programs.
• Inclusive and accessible candidate experience with reasonable accommodations available.