VP Digital Marketing (AI)

Location: Hybrid in New York, NY or Boston, MA

Company

SS&C Technologies is a financial services and healthcare technology company headquartered in Windsor, Connecticut, with more than 27,000 employees across 35 countries.

What you will do

• Set the annual digital marketing strategy and translate executive growth targets into channel plans, funnel KPIs, and team goals.
• Own channel mix modeling and budget allocation across paid, owned, and earned media, including multi-million-dollar annual media budgets and agency relationships.
• Lead SEO, technical and content roadmaps, including an LLM visibility plan and AI-enabled marketing workflows.
• Oversee lifecycle marketing, segmentation, automated customer journeys, conversion optimization, and the digital customer experience.
• Partner with Marketing Technology & Operations on dashboards, attribution, reporting, data needs, platform capabilities, and AI use cases.
• Coordinate integrated go-to-market efforts with Product Marketing, Brand, Communications, Sales, Revenue Operations, and business unit marketing teams.

Requirements

• 15+ years of experience in digital marketing leadership.
• Significant experience in B2B SaaS, technology, financial services, or another data-driven industry.
• Experience leading global digital marketing across multiple regions and scaling full-funnel programs in complex, high-value buying environments.
• Deep expertise in marketing automation, lifecycle marketing, conversion optimization, paid media, performance marketing, SEO, and AI-optimized discovery.
• Understanding of AI-driven marketing capabilities and their deployment in campaign and content workflows.
• Highly analytical, commercially minded, and outcome-oriented approach.

Culture & Benefits

• Hybrid work model and business casual dress code.
• 401(k) matching, professional development reimbursement, and SS&C University training.
• Flexible personal and vacation time off, sick leave, paid holidays, and parental leave.
• Medical, dental, vision, and employee assistance program benefits.
• Discounts on fitness clubs, travel, and other services.