Senior Email & Lifecycle Marketing Specialist (HubSpot)

Location: Remote within the United States, with full overlap with US business hours

Salary: $85,000–$100,000 per year

Company

hirify.global is a legal marketing agency serving leading law firms and their legal executives.

What you will do

• Own the lifecycle email program from strategy and architecture through copywriting, execution, and results.
• Build multi-stage nurture flows, webinar invitation loops, case study sequences, and re-engagement campaigns in HubSpot.
• Write direct-response copy for sequences, subject lines, offers, and landing pages across legal practice areas.
• Manage email authentication, subdomain strategy, list hygiene, sender reputation, deliverability, and inbox placement.
• Run an ongoing A/B testing roadmap and report on booked demos, cost per acquisition, SQLs, and pipeline velocity.
• Collaborate with sales, media, events, and content teams while reporting to the Director of Marketing.

Requirements

• 3+ years of experience building and running B2B email marketing and automation programs.
• A portfolio of direct-response B2B email copy.
• Hands-on experience building workflows in HubSpot or a comparable enterprise automation platform.
• Working knowledge of email deliverability, authentication, list hygiene, sender reputation, and CAN-SPAM.
• Fluency in segmentation, behavioral triggers, and A/B testing.
• Excellent written English and full overlap with US business hours required.

Nice to have

• Experience in legal marketing or another high-consideration, high-ticket service category.
• Understanding of how personal injury firms generate revenue, including cost per signed case, intake conversion, and referral relationships.
• Experience with Marketo, Salesforce, or ActiveCampaign alongside HubSpot.
• LinkedIn automation or SMS experience as part of coordinated sequences.
• AI integrated into day-to-day work.

Culture & Benefits

• Fully remote work in a lean, fast-moving marketing team.
• Unlimited PTO.
• $100 wellness reimbursement program.
• Quarterly professional development training stipend.
• 401(k) with a 3% employer match and 100% employer-paid health insurance for employees.

Hiring process

• Human resume review by the Talent Acquisition team.
• One-way video interview followed by a short email-writing and campaign-logic assessment taking approximately 60–90 minutes.
• Live Zoom interview with Talent Acquisition and hiring managers.