Lifecycle Marketing Manager (AI Commerce)

Location: New York, NY; fully remote within the United States

Base salary: $125,000–$175,000 per year, plus stock options

Company

hirify.global is an AI shopping agent that helps users discover products across the web with a focus on accuracy, quality, and trust.

What you will do

• Audit the existing email, SMS, and push setup and build a lifecycle roadmap covering discovery, product exploration, activation, repeat engagement, and retention.
• Build, test, and optimize hands-on lifecycle campaigns across email, SMS, and push notifications.
• Own the first-week onboarding experience and create communications that turn signups into activated, returning users.
• Write lifecycle copy and build scalable, reusable email templates and systems.
• Develop audience segments and personalized messaging using behavioral data, product categories, queries, and intent signals.
• Run structured testing across messaging, timing, sequencing, and channel mix while partnering with product and creative teams.

Requirements

• 3–5 years of lifecycle, CRM, or retention marketing experience in e-commerce, AI shopping, retail technology, marketplaces, or consumer shopping products.
• Hands-on experience with Braze, Iterable, Klaviyo, or a similar lifecycle or CRM platform.
• Experience building and scaling SMS programs alongside email, including compliance, deliverability, and sequencing.
• Strong understanding of consumer shopping behavior, personalization, messaging, and user psychology.
• Strong analytical and reporting skills, with the ability to use data to drive decisions.
• Strong writing skills with a high standard for clarity and tone.

Nice to have

• Experience marketing AI-powered consumer products or shopping assistants.
• Experience using behavioral, catalog, and recommendation data to personalize lifecycle campaigns.
• Familiarity with product recommendation systems, shopping intent signals, and commerce analytics.
• Experience at major commerce, retail, fintech, or AI shopping companies.

Culture & Benefits

• Fully remote work within the United States.
• Medical, dental, and vision coverage.
• 401(k) plan.
• Flexible PTO and company holidays.
• Stock options and periodic company offsites and team gatherings.