Lifecycle Marketing Manager (Fintech)

Location: Must be based in Salt Lake City or New York City and work in the office 3+ days per week

Salary: $140,000–$180,000 annually, plus equity, signing bonus, and benefits

Company

hirify.global is modernizing U.S. B2B card payments infrastructure for commercial fleets through a fleet and fuel card built on a spend management platform.

What you will do

• Build and own full-funnel lifecycle journeys covering lead nurture, onboarding, activation, engagement, retention, and winback.
• Develop automated programs in Braze across email, in-app, push, and SMS using behavioral and product data.
• Drive expansion from fuel spending into corporate cards, Bill Pay, and other hirify.global products through owned channels.
• Design onboarding journeys that help fleets issue cards, configure controls, and complete their first transactions quickly.
• Partner with Product, Growth Engineering, Product Marketing, Sales, Customer Success, and Revenue Operations on data, integrations, messaging, and lifecycle timing.
• Measure deliverability, engagement, activation, attach rate, and retention; run A/B tests and use results to improve the go-to-market motion.

Requirements

• 4+ years of experience in lifecycle marketing, CRM, product marketing, or marketing operations and analytics.
• Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus.
• Based in Salt Lake City or New York City and available to work in the office 3+ days per week.
• Comfortable using AI tools, analyzing metrics, designing A/B tests, and translating data into decisions.
• Excellent written and verbal communication skills, including the ability to write action-oriented subject lines and lifecycle emails.
• Strong agency, bias to action, comfort with ambiguity, and first-principles systems thinking.

Nice to have

• Experience in B2B fintech, payments, financial services, or SaaS.

Culture & Benefits

• Medical, dental, and vision insurance.
• Flexible paid time off, personal well-being time, and paid holidays.
• Company-sponsored 401(k), financial wellness resources, and equity tax advisory access.
• Paid parental leave and an education stipend.
• $400 accessories allowance and free lunch every Friday.