Head of Brand & Marketing (AI)

Location: San Francisco, CA (Hybrid)

Salary: $140,000–$220,000 + performance-based bonus

Company

hirify.global is building an AI-native auto retail platform focused initially on electric vehicles, serving buyers and sellers through online and offline channels across the United States.

What you will do

• Own the marketing function across brand, growth, lifecycle, content, PR, and partnerships.
• Develop brand positioning, storytelling, and customer communications across channels.
• Define and execute go-to-market, growth, and market launch strategies.
• Build a high-performing marketing team across performance, content, lifecycle, and brand.
• Drive customer acquisition and retention in partnership with Product, Engineering, and Sales.
• Lead demand generation, funnel optimization, CRM, marketing infrastructure, budgets, and ROI tracking.

Requirements

• 5–10+ years of marketing leadership experience in high-growth consumer, technology, or marketplace companies.
• Strong brand storytelling, growth marketing, performance marketing, and funnel optimization experience.
• Proven ability to scale customer acquisition efficiently and make data-driven decisions.
• Experience working with founders and executive teams in fast-moving, ambiguous environments.
• Deep experience with Google, Meta, TikTok, analytics and attribution tools such as GA4, Looker, PostHog, and Amplitude.
• Experience with CRM, lifecycle marketing, A/B testing, marketing automation, CDPs, budget forecasting, ROI modeling, SEO, content, and community growth.

Nice to have

• Experience building a marketing team from scratch.

Culture & Benefits

• Opportunity to own marketing at a category-defining startup.
• Direct collaboration with founders and the executive team.
• Equity options.
• Health, dental, and vision insurance.
• Flexible or unlimited PTO and a 401(k) plan.