Senior Digital Marketing Manager (Paid Search)

Location: United States - Remote

Salary: $127,000–$145,000 USD annually for Zone 1 (National Average), plus eligible variable pay and benefits.

Company

hirify.global provides an all-in-one EHR+ platform for independent healthcare practices, combining EHR software, billing, automation, telehealth, and marketing tools.

What you will do

• Own Paid Search strategy, budget, performance, bid strategy, account structure, and platform optimization.
• Set strategy and performance standards for PPL, Paid Social, and Programmatic through direct reports.
• Establish QA standards and escalation paths for campaign setup while delegating hands-on execution.
• Lead reporting across owned channels and communicate results and optimization opportunities to senior leaders.
• Manage the digital marketing budget, allocate resources, and partner with agencies, vendors, and external partners.
• Manage and develop marketers while partnering with the Director of Demand Generation on KPIs and performance metrics.

Requirements

• 6+ years of digital marketing experience with deep hands-on Paid Search expertise, including Google Ads, Microsoft Ads, high-budget campaigns, bid automation, keywords, and account structure at scale.
• Strategic knowledge of PPL, Programmatic, video, and Paid Social sufficient to set strategy and QA outcomes.
• 2+ years managing individual contributors and delegating execution while retaining accountability for results.
• Experience translating channel performance into strategic recommendations for senior stakeholders.
• Experience with Google Analytics, SA360, Salesforce, Tableau, Marketo, or similar marketing platforms.
• Knowledge of first-party targeting, audience segmentation, and Floodlight, campaign, and creative tracking implementation.

Nice to have

• Experience in healthcare, technology, or both.

Culture & Benefits

• Remote work with United States-specific employee benefits.
• Healthcare benefits and variable pay eligibility.
• Work-from-home equipment discounts through Dell.
• Gympass fitness resources and Telus Employee Assistance Program mental health support.
• Values centered on customer focus, simplicity, entrepreneurship, collaboration, and celebrating success.

Hiring process

• Initial talent screening with compensation details for the applicable geo zone.
• Phone and video screenings may be recorded and transcribed using BrightHire.