Senior Manager (Paid Media)

Location: Hybrid, based out of the New York City office

Salary: $140,000–$160,000 base annually, plus performance-based bonus and equity

Company

hirify.global is a workforce platform that trains healthcare workers and partners with major health systems to build talent pipelines.

What you will do

• Own paid media strategy across Meta, Google, YouTube, and emerging acquisition channels.
• Plan, launch, optimize, and scale high-velocity campaigns against CAC and ROI targets.
• Build testing roadmaps covering audiences, creative, messaging, landing pages, and acquisition tactics.
• Manage the Search agency and hold it accountable for performance and roadmap execution.
• Report weekly KPIs, diagnose performance fluctuations, and identify growth opportunities.
• Partner with creative teams and agencies to produce and iterate video, UGC, influencer, and static advertising assets.

Requirements

• 4+ years of hands-on experience scaling paid social and paid search at a D2C startup.
• Experience managing or scaling large paid media budgets, ideally $1M+ monthly.
• Proven ability to drive efficient growth through CAC, ROI, and LTV optimization.
• Strong project management, communication, analytical, and tactical execution skills.
• Experience managing external creative agencies and providing actionable performance feedback.
• Ability to work in a hybrid setup from the New York City office.

Nice to have

• Experience in EdTech, healthcare, or another mission-driven B2C industry.
• Interest in testing frameworks, UGC trends, and performance marketing communities.

Culture & Benefits

• Mission-driven, fast-paced startup environment focused on rapid testing and iteration.
• Meaningful equity stake and performance-based bonus.
• Subsidized medical, dental, and vision insurance options.
• 401(k), FSA, HSA, and commuter benefits.
• Open vacation policy with guidance of 15 PTO days, 10 public holidays, and the last week of December closed.
• 15 work-from-anywhere days annually.

Hiring process

• Introductory call with Talent Acquisition.
• Hiring manager interview and take-home assignment.
• Virtual panel interview followed by an on-site panel interview.