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Director, Marketing Communications (Healthcare)
133 300 - 179 900$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Marketing Communications (Healthcare): Leading enterprise brand strategy, digital marketing, corporate communications, and product marketing for a regulated healthcare services organization with an accent on brand governance, integrated campaigns, website strategy, paid media, and stakeholder communications. Focus on building high-performing marketing teams, managing healthcare messaging and reputation, measuring campaign performance, and coordinating cross-functional launches and events.
Location: Denver, CO, United States. Occasional travel is required.
Salary: $133,300–$179,900 annually, plus bonus eligibility based on individual and company performance.
Company
provides healthcare-related services in a regulated, trust-driven environment, including Medicaid managed care.
What you will do
- Lead enterprise corporate and product brand strategy, including positioning, narrative, tone, visual identity, standards, and messaging governance.
- Develop integrated go-to-market, product marketing, content, paid media, SEO, SEM, event, and corporate communications strategies.
- Direct the corporate website ecosystem, including UX, SEO, content architecture, platform administration, integrations, hosting, and performance analytics.
- Oversee creative production, multi-channel campaigns, sales enablement materials, trade shows, and event marketing.
- Manage marketing technology platforms, external agencies, vendors, budgets, analytics frameworks, market research, and competitive intelligence.
- Lead, coach, resource, and develop a high-performing team across marketing, design, digital, and product marketing disciplines.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
- At least 10 years of marketing communications experience, including progressively responsible corporate or B2B marketing roles.
- At least 5 years of leadership experience managing marketing or creative professionals.
- Healthcare or Medicaid managed care experience is required.
- Experience with corporate brand management, integrated marketing, digital marketing, website management, creative production, analytics, agencies, vendors, and marketing technology platforms.
- Strong communication, analytical, relationship-building, collaboration, and cross-functional leadership skills, with knowledge of healthcare regulations and stakeholder communications.
Culture & Benefits
- Full-time employment with medical, dental, and vision insurance.
- 401(k) retirement savings plan with company match.
- Paid time off, paid parental leave, and short- and long-term disability coverage.
- Life insurance, flexible spending accounts, commuter and parking benefits, tuition reimbursement, and employee discounts.
- Work involves primarily seated activity with extensive computer and telephone use and occasional lifting of up to 10 pounds.
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