Digital Marketing Specialist-BLD

Company

hirify.global is a publicly traded U.S. homebuilder that constructs and sells homes for entry-level and first-time move-up buyers and provides mortgage financing and title services.

What you will do

• Plan, manage, and maintain social media initiatives and corporate website content.
• Write, review, and develop accurate, engaging, SEO-friendly marketing content for websites and campaigns.
• Plan and launch email marketing campaigns, manage templates and subscriber compliance, and use analytics to improve processes.
• Monitor Google Analytics, social media, email, and market data to report performance and recommend improvements.
• Evaluate CRM data integrity, recommend process improvements, and train sales personnel and division users on CRM and email marketing tools.
• Coordinate video production, including pre-production planning, vendor schedules, editing, brand consistency, and delivery.

Requirements

• Experience or capability in social media, web analytics, email marketing, graphic design, SEO, and SEM.
• Ability to write and edit web-based marketing content with accurate information, correct grammar, and an engaging active tone.
• Ability to analyze digital marketing and CRM data and recommend process improvements.
• Ability to coordinate video, audio, and photography production with internal stakeholders and outside vendors.
• Ability to work overtime and conduct business professionally and ethically.

Culture & Benefits

• Opportunity to support marketing initiatives for a large publicly traded homebuilder.
• Work includes collaboration with marketing managers, division management, sales personnel, corporate teams, and external vendors.
• Responsibilities cover multiple digital channels and evolving social media, email, video, audio, and photography practices.