Director, Global Marketing Clinical (MedTech)

Location: Hybrid in Waltham, Massachusetts, onsite Monday–Thursday

Salary: $170,000–$215,000 per year

Company

hirify.global develops clinical diagnostics, point-of-care, osmolality testing, and biotechnology instrumentation for biopharmaceutical and healthcare markets, serving customers in more than 100 countries.

What you will do

• Define and lead the global Clinical Business marketing, brand, and demand-generation strategy in alignment with revenue targets.
• Establish clinical brand identity, portfolio positioning, messaging architecture, customer segmentation, and competitive differentiation.
• Build a measurable demand-generation engine across digital channels, events, content, account-based marketing, and regional programs.
• Lead product launches, commercialization planning, sales enablement, and alignment with Product Management on pricing and positioning.
• Oversee digital marketing, marketing automation, CRM, analytics, SEO, SEM, web, social media, email, and customer lifecycle programs.
• Lead global and regional marketing resources and coordinate shared-service partners in a matrixed organization.

Requirements

• Bachelor’s degree and senior marketing leadership experience in clinical diagnostics, medical devices, life sciences, healthcare B2B, or a related industry.
• Proven success building revenue-aligned demand-generation programs and managing performance measures for pipeline, conversion, revenue contribution, and marketing ROI.
• Deep expertise in product marketing, segment marketing, brand strategy, digital marketing, customer segmentation, account-based marketing, personalization, and lifecycle marketing.
• Experience with global marketing strategies, product introductions, commercialization, sales enablement, and competitive positioning.
• Experience leading global and regional teams within a complex, matrixed organization and partnering with Sales, Product Management, Sales Operations, Clinical or Medical Affairs, IT, and Corporate Marketing.
• Strong analytical, financial, communication, presentation, stakeholder-management, prioritization, and execution skills.

Culture & Benefits

• Hybrid and flexible work arrangements.
• Medical, dental, and vision coverage with a competitive 401(k) company match.
• Bonus program, generous paid time off, and paid holidays.
• Tuition reimbursement and professional development opportunities.
• Engagement events and subsidized food options at selected Massachusetts and Maine offices.