Head of Product Marketing (Fintech)

Location: Toronto, Canada; hybrid work model with in-office days

Company

hirify.global is a Canadian fintech company providing an intelligent financial operating system with corporate cards, expense management, bill payments, high-yield accounts, and financial support for businesses.

What you will do

• Lead the product marketing, lifecycle marketing, and customer marketing functions across the customer journey.
• Refine positioning and messaging for hirify.global’s multi-product platform and ongoing product launches.
• Build pre-sale and post-sale programs that improve product adoption, usage, expansion, and customer value realization.
• Partner with Product on launches, readiness, activation, and customer understanding of new products and features.
• Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools.
• Build customer advocacy and advisory programs while leading and developing a high-performing team.

Requirements

• 8+ years of relevant experience in product marketing, customer marketing, lifecycle marketing, enablement, monetization, or adjacent growth roles.
• Experience in B2B SaaS, fintech, or transaction-based businesses with meaningful leadership scope.
• Track record of owning measurable outcomes such as acquisition, adoption, expansion, retention, or enablement performance.
• Strong product marketing skills across positioning, messaging, launches, enablement, and customer or field activation.
• Experience building pre-sale and post-sale systems, using analytics and research to guide experimentation and strategy.
• Experience integrating AI into research, synthesis, experimentation, or content workflows while keeping judgment human-led.

Nice to have

• Experience with advocacy, advisory, lifecycle, or customer activation programs.
• Experience in high-growth fintech or transaction-based businesses.

Culture & Benefits

• High-autonomy role at a fast-growing Canadian fintech company.
• Competitive compensation, equity options, and benefits.
• High-trust, high-performance culture focused on ownership, feedback, learning, and cross-functional collaboration.
• Hybrid work with in-office collaboration days in Toronto.
• Catered lunches Tuesday through Thursday and a dog-friendly office.