Product Marketing Manager (Fintech)

Location: Hybrid from San Francisco, California, or New York, New York, United States

Salary: $160,000–$225,000 per year, plus equity

Company

hirify.global is an AI-native tax technology company automating tax compliance for digital businesses across 47 states and more than 70 countries.

What you will do

• Own product positioning, messaging, go-to-market strategy, and end-to-end launches for hirify.global’s products, partnerships, and offerings.
• Conduct customer research, competitive analysis, segmentation, and market intelligence to influence product strategy, pricing, packaging, and roadmap priorities.
• Create product marketing assets including solution briefs, sales decks, website copy, case studies, webinars, FAQs, launch materials, and customer stories.
• Partner with Product, Sales, corporate marketing, and operations on sales enablement and commercial programs.
• Develop battlecards, competitive objection guides, one-pagers, ROI calculators, and funnel-stage email sequences.
• Build win/loss feedback loops and translate insights into go-to-market and product decisions.

Requirements

• 6+ years of B2B SaaS marketing experience with strong content strategy and execution skills.
• 2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools.
• Experience with user analytics, segmentation, campaign performance measurement, and market research.
• Strong portfolio of product marketing deliverables for IT or enterprise audiences.
• Ability to make highly technical subject matter clear and persuasive to IT leaders and executives.
• Strong cross-functional collaboration, ownership, initiative, and outcome-focused execution.

Nice to have

• Familiarity with APIs, developer-first products, or technical buyers.
• Experience positioning platforms versus point solutions.
• Early-stage experience building product marketing foundations from scratch.
• Experience working directly with founders or a background as a founder.

Culture & Benefits

• Competitive salary with equity participation.
• Full medical, dental, and vision coverage.
• 401(k), wellness benefits, and office lunch and snacks.
• Regular team offsites and company events.
• Ownership-oriented culture with visible impact.