Senior Product Marketing Manager (Fintech)

Location: Hybrid role based in Austin, TX or Palo Alto, CA

Salary: $165,000–$180,000 annual base salary, plus equity

Company

hirify.global is a profitable fintech platform modernizing the U.S. trucking and logistics industry with fleet fuel management and payment solutions for owner-operators and small fleets.

What you will do

• Own go-to-market launches across the product portfolio, including planning, timelines, readiness, communications, documentation, and retrospectives.
• Lead customer interviews, surveys, win/loss analyses, churn conversations, and voice-of-customer synthesis.
• Translate positioning frameworks into value propositions, product narratives, and segment-specific messaging.
• Deliver consistent product marketing across websites, product pages, lifecycle campaigns, launch communications, Help Center content, sales collateral, and customer emails.
• Monitor competitors across fuel, payments, and fleet management, maintaining competitive insights and battlecards.
• Define launch success metrics, partner with Data Science on measurement, and drive post-launch education and adoption initiatives.

Requirements

• 5–7+ years of experience in Product Marketing, Growth Marketing, Product Management, or a closely related function at a high-growth technology company.
• Demonstrated ownership of cross-functional product launches from planning through post-launch adoption.
• Hands-on experience running customer research and turning findings into decision-ready recommendations.
• Experience translating positioning into website copy, marketing campaigns, enablement materials, and in-product content.
• Strong writing and copywriting skills, excellent project management, and the ability to manage ambiguity and multiple priorities.
• Experience in fintech, SaaS, marketplace businesses, logistics, or other high-growth environments is required.

Culture & Benefits

• Collaborative, high-growth environment with cross-functional work across Product, Sales, Customer Success, Design, and Data Science.
• Competitive salary, equity, and multiple health benefit options.
• Commuter benefits, lunches and snacks, and 401(k) matching.
• Responsible Time Off and support for significant career growth.
• Annual company offsite event, Mudfest.
• Values include customer obsession, ownership, creative problem-solving, attention to detail, and curiosity.