Senior Product Marketing Manager (AI)

Location: Hybrid, NYC office in Manhattan

Salary: $165,000–$200,000 per year, plus equity

Company

hirify.global is a Series B wealth management technology company building an AI-native platform, client portal, and operational support services for independent financial advisors.

What you will do

• Develop positioning and messaging for the Savvy platform for prospective and existing financial advisors.
• Build and execute go-to-market strategies for Savvy Intelligence, translating workflow automation, client insights, and intelligent recommendations into clear value propositions.
• Create onboarding, adoption, retention, expansion, and advocacy programs for advisors and their clients.
• Lead launches for new product capabilities and service lines, including future AI features, tax, estate planning, and broker-dealer offerings.
• Develop reusable content and go-to-market frameworks for future launches.
• Partner with Product, Sales, and Client Success on sales enablement materials, including pitch decks, one-pagers, battle cards, demo narratives, and scripts.

Requirements

• 5+ years of product marketing experience with a strong background in B2B SaaS or technology platforms.
• Experience developing positioning, messaging, and go-to-market strategies for technical products, ideally involving AI, automation, or data-driven tools.
• Ability to explain complex technology capabilities through clear narratives for non-technical buyers.
• Experience building customer marketing and lifecycle programs that drive feature adoption and retention.
• Expertise creating sales enablement tools used by Sales and Client Success teams.
• Strong cross-functional leadership and exceptional written and verbal communication skills, with a hands-on approach to using AI tools to automate and scale marketing work.

Nice to have

• Experience marketing AI products or developer and data tools to non-technical business audiences.
• Background in fintech, wealthtech, or technology-enabled financial services.
• Experience marketing to financial advisors or other licensed professionals.
• Familiarity with wealth management workflows and high-growth startup environments.

Culture & Benefits

• Competitive salary and equity package.
• Unlimited PTO and paid company holidays.
• Medical, dental, and vision plans, plus 401(k), commuter, and HSA/FSA plans.
• NYC office with lunch and snacks provided.
• Virtual mental health care, health concierge services, and counseling support through an employee assistance program.