Product Marketing Manager (Fintech)

Location: New York City; must be able to work in-office 3–4 days per week

Salary: $110,000–$140,000 annually, plus equity and signing bonus

Company

hirify.global is building modern B2B card payments and spend management infrastructure for commercial fleets, vehicles, and drivers.

What you will do

• Create positioning and messaging for the fuel card, partner integrations, and broader product portfolio across web, product, sales, campaign, and lifecycle channels.
• Own cross-functional launches for new features, product lines, and partner integrations with Product, Partnerships, and Sales.
• Build acquisition, onboarding, activation, engagement, and retention journeys across the customer lifecycle.
• Use customer insights and product data to identify funnel drop-offs, reduce churn, and inform the product roadmap.
• Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, decks, customer stories, walkthroughs, and webinars.

Requirements

• Use AI tools in daily work and maintain an AI-native mindset.
• Strong analytical instincts with the ability to interpret metrics and translate data into go-to-market decisions.
• Experience owning the full funnel, including lifecycle marketing and retention.
• Experience partnering with Sales and Customer Success.
• Ability to build structure, processes, and playbooks in ambiguous environments.
• Must be based in New York City and able to work in-office 3–4 days per week.

Nice to have

• Experience in fintech, payments, B2B SaaS, or financial services.

Culture & Benefits

• Early-stage environment with significant ownership and the opportunity to build the product marketing playbook.
• Medical, dental, and vision insurance.
• Unlimited paid time off, including vacation, personal well-being time, and paid holidays.
• Paid parental leave and a $400 accessories allowance.
• Free lunch every Friday.