Product Marketing Manager (Fintech)

Location: San Francisco, United States. Hybrid work model with in-office attendance required on Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. Primarily Pacific Time working hours. Relocation to the United States is offered based on job level.

Salary: $135,000–$159,000 annual base salary, with potential equity awards and an annual bonus.

Company

hirify.global develops focused financial products and mobile-first lending experiences designed to help people make financial progress.

What you will do

• Develop product positioning, messaging, value propositions, and segmentation strategies for consumer lending products.
• Lead go-to-market planning and execution for products, features, pricing updates, and experience improvements.
• Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams.
• Translate customer insights, market trends, and competitive intelligence into business recommendations.
• Create messaging frameworks, launch materials, creative briefs, and enablement content.
• Measure performance, evaluate experiments, and improve marketing effectiveness, including through responsible AI use.

Requirements

• 4+ years of product marketing experience, a bachelor's degree or higher, or an equivalent combination of education and experience.
• Experience with positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services.
• Strong analytical, customer research, written, and verbal communication skills.
• Ability to manage initiatives independently and influence cross-functional stakeholders without direct authority.
• Sound judgment and attention to detail when balancing customer needs, business goals, compliance requirements, and timelines.
• Ability to work in the San Francisco hybrid model with required in-office attendance and primarily Pacific Time hours.

Nice to have

• Experience in consumer lending, banking, or fintech.
• Experience using AI to accelerate analysis, content development, or campaign execution.

Culture & Benefits

• Medical, dental, and vision plans for employees and families.
• 401(k) matching.
• Health and wellness programs.
• Flexible time off policies for salaried employees.
• Up to 16 weeks of paid parental leave.
• Travel to hirify.global offices or other locations as needed.

Hiring process

• Interviews may be recorded, transcribed, and summarized using AI tools for select roles and locations.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.