VP Marketing (B2B SaaS)

Location: Hybrid, based in Stockholm, Copenhagen, or Berlin

Company

hirify.global is an international SaaS company headquartered in Stockholm that builds digital agreement solutions for a more efficient and trustworthy digital society.

What you will do

• Lead, mentor, and develop a multidisciplinary marketing organization covering product marketing, content, search, digital channels, sales automation, brand, communications, and field marketing.
• Define and execute unified go-to-market strategies with Sales, Customer Success, and regional Market Development leaders.
• Own marketing strategy, brand positioning, agency partnerships, media planning, spending, and execution against business goals and budget.
• Drive data-led demand generation, customer acquisition, expansion, retention, and sales pipeline development.
• Coach internal teams and external agencies while identifying and removing operational bottlenecks.
• Develop scalable tooling, data, agency, people-development, and AI strategies to improve marketing return on investment.

Requirements

• 10+ years of marketing experience with proven results scaling B2B marketing efficiency in SaaS companies.
• 5+ years of experience leading and developing marketing teams.
• Ability to combine hands-on tactical execution with strategic planning and communication to senior management and the Board.
• Strong communication, influence, ownership, accountability, decision-making, and team collaboration skills.
• Data-driven commercial mindset with expertise in budgeting, resource allocation, and marketing ROI optimization.

Nice to have

• Experience managing external agencies in performance marketing, SEO/AEO, or web development.
• Experience in SaaS, compliance technology, trust services, electronic signatures, or compliance-driven industries.
• Familiarity with Salesforce, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Piwik Pro, Peec.ai, and modern analytics or AI tools.

Culture & Benefits

• Work in an international organization with more than 250 employees across Europe.
• Collaborate with Leadership, Sales, Product, Customer Success, and regional market teams.
• Participate in the Go-To-Market Leadership team and report to the CEO.
• Contribute to a culture centered on care, challenge, commitment, collaboration, ownership, and growth.

Hiring process

• Assessment and discussions will focus on self-awareness, growth mindset, ownership, accountability, decision-making, communication, influence, and team collaboration.