2 месяца назад
Demand Generation Lead (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Lead (AI): Building global AI demand-generation programs, account-based outbound motions, and pipeline processes for enterprise software across asset-intensive industries with an accent on intent-driven targeting, industry-led messaging, and multi-channel execution. Focus on leading market development teams, operationalizing data and AI tooling, influencing global field teams, and improving pipeline quality and conversion.
Location: Hybrid, minimum 3 days in the office, based in or near a major office in London/Staines, Stockholm, Chicago, or Paris
Company
develops AI-powered enterprise software solutions for customers across global industries.
What you will do
- Own the global AI demand-generation strategy across campaigns, call-out sessions, targeted outreach, and always-on programs.
- Lead, coach, and develop the demand-generation and market-development team.
- Direct account-based outbound motions for energy, utilities, manufacturing, aerospace, field service, and other asset-intensive industries.
- Build multi-channel plays using email, LinkedIn, phone, video, direct mail, intent data, and account research.
- Translate AI value propositions into industry-relevant messaging and enable sellers with practical outreach materials.
- Monitor pipeline quality and progression while improving processes, reporting, tooling, and feedback loops.
Requirements
- Proven experience in B2B enterprise software demand generation, sales, or go-to-market roles.
- Experience leading or building demand-generation, BDR, or market-development teams and motions.
- Strong understanding of enterprise sales processes, account-based initiatives, and seller behavior.
- Data-driven approach with experience building and optimizing processes from scratch.
- Experience working in global, matrixed organizations and influencing stakeholders without direct authority.
- Ability to explain complex AI concepts through clear, compelling, industry-relevant narratives.
Nice to have
- Experience in manufacturing, construction, energy, aerospace and defense, or other asset-intensive sectors.
- Exposure to AI-led solutions and complex, multi-product sales environments.
- Curiosity about industrial markets and customer operating contexts.
Culture & Benefits
- Hybrid work opportunities with an emphasis on inclusive workplace experiences.
- AI-first marketing operations using Copilot, Claude, CRM, intent, analytics, and other AI tools.
- Global, diverse, and collaborative working environment across multiple time zones.
- Emphasis on experimentation, rapid iteration, sustainability, and meaningful business impact.
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