6 дней назад
Senior Manager, Demand Generation (Ecommerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Demand Generation (Ecommerce): Building and scaling integrated, multi-channel demand generation programs for North America with an accent on pipeline growth, lead lifecycle management, campaign performance, and revenue attribution. Focus on optimizing paid media, inbound marketing, events, marketing automation, and cross-functional alignment with Sales, Partners, and RevOps.
Location: Remote (United States)
Company
develops ecommerce and digital marketing tools including AI-powered search, personalized recommendations, smart merchandising, product data syndication, A/B testing, and marketplace and social commerce solutions.
What you will do
- Develop and execute demand generation strategy for North America, aligning programs with EMEA and APAC.
- Own end-to-end campaigns across digital, paid media, email, content syndication, and partner programs.
- Lead inbound marketing, lead capture, scoring, routing, nurturing, and Sales handoff.
- Plan and execute webinars, field events, trade shows, and other pipeline-generating activities.
- Partner with Sales, SDRs, Partner teams, content, product marketing, and RevOps to improve pipeline progression.
- Manage the demand generation technology stack, budgets, attribution, reporting, and continuous campaign optimization.
Requirements
- 8–10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology.
- Proven experience building and scaling multi-channel programs that generate pipeline and revenue.
- Strong background in campaign management, inbound marketing, lead lifecycle management, and marketing automation.
- Analytical experience with performance reporting, attribution modeling, and optimization.
- Experience managing virtual and in-person events and working with modern marketing technology, CRM, analytics, and advertising platforms.
- Excellent communication, leadership, organization, and cross-functional collaboration skills, with experience managing or mentoring team members.
Culture & Benefits
- Flexible work environment with office, hybrid, or remote options.
- Open PTO.
- Company-paid health, dental, vision, disability, life, and AD&D insurance.
- Medical and dependent care FSA.
- 401(k) plan with employer match.
- Additional voluntary benefits including critical illness, accident, legal services, and pet insurance.
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