15 часов назад
Head of Marketing (Fintech)
250 000 - 320 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (Fintech): Building and executing Parafin’s B2B marketing strategy for embedded financial services, with an accent on brand positioning, demand generation, product marketing, and communications. Focus on generating predictable pipeline, translating complex financial technology into compelling value propositions, and scaling a multidisciplinary marketing organization.
Location: San Francisco, CA, United States; hybrid
Salary: $250,000–$320,000 per year, plus equity grant
Company
builds embedded financial tools that help small businesses access funding, spend management, and savings products through the platforms they already use.
What you will do
- Develop and execute the overall marketing vision and strategy, aligning initiatives with business, product, and revenue objectives.
- Define and strengthen brand positioning, messaging frameworks, and category thought leadership.
- Lead customer acquisition, demand generation, and revenue-driving campaigns to build and accelerate pipeline.
- Partner with Product and GTM teams on product-marketing playbooks, pricing narratives, and enablement materials.
- Recruit, mentor, and scale a multidisciplinary marketing organization.
- Define KPIs, implement marketing tooling, and turn insights into improvements in acquisition, engagement, and customer expansion.
Requirements
- 10+ years of B2B marketing experience, including at least 4 years leading teams in fintech, SaaS, or payments.
- Experience building fintech brands for B2B audiences.
- Success generating eight-figure pipeline at Series B+ or public-company scale.
- Strong command of demand-generation channels, ABM, events, partner marketing, and modern MarTech stacks.
- Product-marketing experience translating complex financial technology into clear value propositions.
- Exceptional written, verbal, and executive-level communication skills.
Nice to have
- Experience marketing to two-sided platforms or marketplaces.
- Familiarity with capital markets, underwriting, or credit products.
Culture & Benefits
- Work-from-home flexibility within a hybrid setup.
- Medical, dental, and vision insurance.
- Unlimited PTO and paid parental leave.
- 401(k), commuter benefits, and an employee assistance program.
- Free lunches and equity grant.
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