Culture Programs & Activation Specialist

Location: USA; remote from a home office for day-to-day operations with occasional travel to Dearborn, MI or Tampa, FL. Monday-Friday, 8am-5pm. Occasional travel may be required for meetings, collaboration, or team-building activities.

Annual salary: $52,000-$75,000, with annual bonus potential based on performance.

Company

hirify.global provides membership, travel, insurance, financial services, and roadside assistance through AAA and affiliated brands across 14 states and two U.S. territories.

What you will do

• Develop activation plans for recognition moments, listening follow-through, culture campaigns, and other culture mechanisms.
• Create leader-ready talking points, email drafts, intranet content, and practical toolkits that support program adoption.
• Maintain the culture activation calendar and coordinate wellness program planning, promotion, and participant experience.
• Keep wellness intranet content, calendars, and employee resources current, accessible, and practical.
• Tailor culture materials for corporate, frontline, and non-desk employee populations.
• Coordinate with stakeholders and corporate communications, collect stories and best practices, and track feedback and participation trends to recommend improvements.

Requirements

• Bachelor’s degree in Human Resources, Business, Communications, Marketing, Organizational Development, or a related field, or an equivalent combination of education and relevant experience.
• At least 4 years of experience in employee programs, engagement, wellness coordination, internal program activation, or related work.
• Ability to translate program intent into practical activation materials and leader resources.
• Strong writing, message framing, project management, planning, timeline, and stakeholder coordination skills.
• Strong judgment and partnership skills when working with corporate communications and other teams.

Nice to have

• Experience supporting distributed or frontline employee populations.

Culture & Benefits

• Remote home-office work for day-to-day operations, subject to the ACG Flex Work policy.
• Medical, prescription, dental, vision, HSA, FSA, and employee assistance benefits.
• 401(k) plan with company matching and additional company contributions, subject to eligibility and vesting rules.
• Paid time off, company holidays, mental health and volunteer days, and paid parental, bereavement, jury duty, and military leave.
• Tuition assistance, professional certification reimbursement, career development opportunities, AAA membership, roadside assistance, travel discounts, and adoption assistance.