International Product & Audience Marketing Manager (Fintech)

Location: Lisbon, Portugal; office work 4 days per week with remote work available 1 day per week on Friday.

Company

hirify.global provides products, platform capabilities, and solutions for wealth management, private markets, and financial services.

What you will do

• Develop and execute go-to-market plans for products, solutions, and platform capabilities across international markets.
• Create audience-led marketing programs, regional campaigns, thought leadership initiatives, webinars, content programs, and event marketing for wealth managers, banks, and advisors.
• Adapt U.S. marketing materials for regional use and create sales enablement content, presentations, messaging frameworks, and client-facing materials.
• Partner with Product, Client Solutions, regional leaders, Demand Generation, Digital, Compliance, Legal, and U.S. Product Marketing teams.
• Measure campaign effectiveness and provide insight-driven recommendations to improve audience engagement and growth.
• Support the development of the International Product & Audience Marketing function and operating model.

Requirements

• 10+ years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services.
• Strong understanding of private markets, alternatives, investment products, or wealth management.
• Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns.
• Ability to translate complex concepts into compelling, client-focused marketing materials.
• Strong stakeholder management and communication skills, including experience working across international markets and multiple time zones.
• Fluent English required.

Nice to have

• Additional language skills.

Culture & Benefits

• Hybrid schedule with four office days and one remote day on Friday.
• Competitive salary, annual performance bonus, and equity for full-time employees.
• Healthcare with 100% employer-paid health and dental insurance.
• Opportunity to support the expansion of an international business across LATAM and Canada.