Senior Brand Manager (Gaming)

TL;DR

Senior Brand Manager (Gaming): Developing and scaling brand strategies for original IPs across multiple media formats including games, comics, and podcasts with an accent on transmedia execution and world-building. Focus on crafting go-to-market strategies, managing external production partners, and ensuring a unified brand voice across all platforms.

Location: Hybrid (Lisbon, Portugal)

Company

Studio Ellipsis, a part of hirify.global, is a team of world-class creators dedicated to building immersive worlds and transmedia experiences.

What you will do

• Lead the development and execution of brand strategies for original IPs across games, comics, podcasts, and physical goods.
• Own the entire brand lifecycle, managing everything from pitch decks to launch and live operations.
• Manage external creators, agencies, and production partners to deliver content aligned with brand goals.
• Collaborate with internal creative, narrative, and production teams to ensure a unified identity.
• Design go-to-market and release strategies that merge storytelling with the product experience.
• Analyze brand health and audience insights to drive actionable strategic pivots.

Requirements

• 5+ years of experience in brand, IP, or franchise management within entertainment, games, or media.
• Proven track record of leading multi-platform storytelling and brand development from 0 to 1.
• Strong project management skills, including timeline ownership and cross-functional coordination.
• Working knowledge of IP law, licensing models, and brand protection strategies.
• Data literacy with the ability to translate performance insights into strategy.
• Must be based in or able to work hybridly in Lisbon, Portugal.

Nice to have

• Experience with transmedia publishing or early-stage IP development.
• Experience launching and operating games on Steam.

Culture & Benefits

• Collaborative, forward-thinking, and globally minded work environment.
• Culture that values ideas and execution over ego.
• Opportunity to work with a small team of elite creators.
• Hybrid work arrangement in Lisbon.