Senior Brand Manager (Gaming)

Location: Hybrid in Lisbon, Portugal

Company

hirify.global’s Studio Ellipsis is a small team creating original gaming worlds and transmedia experiences across multiple formats.

What you will do

• Develop and execute brand strategies for original IPs across games, comics, podcasts, digital assets, and physical products.
• Own the brand lifecycle from pitch development and launch through live operations.
• Manage external creators, agencies, and production partners to deliver content aligned with the brand’s tone, world, and goals.
• Coordinate with Creative, Narrative, Production, Social Media, Community, and Marketing teams to maintain a unified identity.
• Design go-to-market and release strategies that connect product storytelling with brand and narrative development.
• Conduct brand health checks, analyze audience and campaign performance, track industry trends, and coordinate IP protection and licensing with Legal.

Requirements

• 5+ years of experience in brand, IP, or franchise management, preferably in entertainment, games, or media.
• Experience leading multi-platform storytelling and brand development from 0 to 1 and beyond.
• Strong creative judgment and understanding of tone, audience, and positioning.
• Proven project management skills, including timeline ownership, cross-functional coordination, and reporting.
• Understanding of IP law, licensing models, and brand protection strategies.
• Ability to interpret data and audience insights and translate them into strategy.

Nice to have

• Experience with transmedia publishing, early-stage IP development, or community-driven brands.
• Experience launching and running games on Steam.

Culture & Benefits

• Indefinite full-time employment.
• Hybrid work format in Lisbon.
• Collaborative, forward-thinking, and globally minded environment.
• Culture focused on ideas and execution over ego.