Product Marketing Manager

TL;DR

Product Marketing Manager (Marketing): Driving awareness, demand, and pipeline growth for hirify.global's products by developing and executing marketing strategies with an accent on translating customer insights into compelling messaging and empowering sales teams. Focus on integrated go-to-market programs, thought leadership content, and market/competitive analysis to ensure product success.

Location: Reading, United Kingdom; Prague, Czech Republic; Lisbon, Portugal (Work from home up to 2 days/week depending on team needs)

Company

hirify.global is the team that keeps airports moving, airlines flying smoothly, and borders open with tech and communication innovations for the air travel industry.

What you will do

• Develop clear, compelling, and differentiated value propositions and messaging for products.
• Design, develop, and execute integrated go-to-market marketing programs for product launches.
• Curate compelling thought leadership content and own external content creation.
• Provide sales teams with impactful collateral and messaging to drive revenue.
• Own the successful planning and positioning of the Borders business at major events.
• Serve as the marketing expert on competitive analysis and market needs.
• Analyze campaign performance against marketing KPIs to provide actionable insights.

Requirements

• 3-5 years of proven experience in product marketing, with a strong track record in go-to-market strategies and campaigns.
• Experience working with cross-functional teams (product management, sales, MarCom) in complex environments.
• Excellent written and spoken English skills, enabling effective global communication.
• Deep understanding of market dynamics, customer insights, and competitive landscapes.
• Hands-on experience managing large-scale product launches across multiple regions.
• Strong storytelling ability and data-driven approach to marketing.
• Project management experience to manage multiple projects simultaneously.
• Customer-centric focus for understanding customer pain points.

Nice to have

• Experience in aviation.
• A passion for travel and the aviation & IT industries.

Culture & Benefits

• Operate in 200 countries, with a diverse and inclusive environment.
• Flex Week: Work from home up to 2 days/week.
• Flex Day: Make your workday suit your life and plans.
• Flex Location: Take up to 30 days a year to work from any location in the world.
• Employee Wellbeing: Access to Employee Assistance Program (EAP) and Champion Health platform.
• Professional Development: Level up skills with training platforms, including LinkedIn Learning.
• Competitive benefits that make sense with both your local market and employment status.