Search Optimization Specialist (SEO/AEO/GEO)

Location: Hybrid, with the compensation range applying across offices in Colorado, Illinois, Ohio, and Massachusetts. Applicants must be legally authorized to work in the United States without sponsorship.

Salary: $60,000–$90,000 annually

Company

hirify.global is an audit, tax, consulting, and wealth management firm with a principally in-person workplace model and a focus on flexibility, inclusion, and professional development.

What you will do

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO.
• Partner with content, digital marketing, subject matter experts, web, and UX teams to develop search-first content.
• Conduct keyword, query, and topic research aligned with audience intent and the buyer’s journey.
• Optimize web content, metadata, site structure, schema, and authority signals for organic search, featured answers, voice search, and AI-generated responses.
• Monitor rankings, visibility, featured results, and AI citations, and communicate actionable insights to stakeholders.
• Establish search optimization standards, documentation, workflows, and education across teams.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent education, training, or experience.
• 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles.
• Hands-on experience with enterprise SEO tools such as Conductor, SEMrush, Moz, or similar platforms.
• Strong knowledge of technical SEO, on-page optimization, authority signals, AEO, and GEO concepts.
• Ability to translate search data into clear recommendations for technical and non-technical stakeholders.
• Legal authorization to work in the United States without sponsorship is required.

Nice to have

• B2B experience.
• Bilingual Japanese and English or Chinese and English candidates may qualify for an exception to the sponsorship requirement.
• Familiarity with project management tools such as Workfront.

Culture & Benefits

• Hybrid Workplace for Your Day model balancing flexibility with principally in-person collaboration.
• Health, dental, vision, disability, and life insurance for eligible staff.
• Flexible Time Off and designated holidays.
• 401(k), flexible benefits plans, pension eligibility for certain staff, and discretionary bonuses.
• Business travel, lodging, and meal reimbursement for business-related use.
• Inclusive workplace with equal opportunity and professional development support.