Search Engine Optimization Specialist (Medtech)

TL;DR

Search Engine Optimization Specialist (Medtech/SEO): Developing and executing global organic visibility strategies for Health Information Systems with an accent on Generative Engine Optimization (GEO) and AI-powered search discoverability. Focus on translating search insights into actionable content recommendations and managing digital asset metadata to drive business growth.

Location: Remote (Minnesota, US). Must be legally authorized to work in the US without sponsorship.

Salary: $107,600 - $147,950

Company

A new healthcare company pioneering innovations at the intersection of health, material, and data science to improve lives and healthcare professional performance.

What you will do

• Develop and execute global strategies to improve organic visibility and drive qualified traffic for Health Information Systems.
• Implement Generative Engine Optimization (GEO) best practices for AI-powered search and conversational discovery.
• Conduct keyword, content, and competitive research to inform optimization priorities.
• Collaborate with integrated marketing, product marketing, and web stakeholders to translate insights into content enhancements.
• Lead digital asset upload and metadata management within the DAM system to improve governance and SEO performance.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 7+ years of hands-on experience in SEO, digital marketing, or content strategy.
• Must be legally authorized to work in the US without sponsorship for employment visa status.
• Experience in core SEO disciplines: keyword strategy, on-page optimization, technical SEO, and performance analysis.
• Strong written and verbal communication skills to synthesize data into actionable recommendations.

Nice to have

• Experience with GEO or optimizing content for AI-driven search and answer engines.
• Proficiency with Adobe Experience Manager (AEM), Adobe Analytics, Google Search Console, SEMrush, or Screaming Frog.
• Experience in healthcare technology, B2B, or other regulated industries.
• Background supporting digital marketing programs within a global organization.

Culture & Benefits

• Comprehensive health package including Medical, Dental, Vision, HSA, and FSA.
• Retirement benefits and variable incentive pay.
• Paid absences and various voluntary benefits.
• Company-paid travel and expenses for on-site onboarding during the initial employment period.