Lifecycle Marketing Manager (Web3)

TL;DR

Lifecycle Marketing Manager (Web3): Developing and executing lifecycle campaigns across hirify.global products to drive user activation and retention with an accent on personalization and data-driven strategies. Focus on building scalable user journeys, conducting A/B tests, and optimizing touchpoints across multiple channels.

Location: Remote (United States or LATAM)

Salary: $115,000 — $162,000 USD (for US-based candidates)

Company

Leading blockchain and web3 software company pioneering the decentralized web through products like MetaMask and Linea.

What you will do

• Oversee the lifecycle strategy across the product offering, including in-app notifications, banners, and push notifications.
• Define channel and messaging strategies for new user education, activation, engagement, and retention.
• Manage lifecycle campaigns end-to-end from strategy and creative briefing to targeting, QA, and measurement.
• Develop and execute an experimentation roadmap to identify the most effective content for diverse audiences.

Requirements

• 4-8 years of experience in lifecycle marketing.
• Proven track record of building lifecycle user journeys from scratch for large userbases.
• Practical experience executing in CEP systems, specifically Braze.
• Familiarity with marketing and analytical tools like Segment, Mixpanel, and Preset.
• Must be based in the United States or LATAM.

Nice to have

• Web3 experience.

Culture & Benefits

• Fully remote, globally distributed team environment.
• Exposure to emerging technologies and complex challenges in the web3 ecosystem.
• Dynamic, "chaotic-but-fun" start-up culture.
• Opportunity to work within a network of builders and future tech entrepreneurs.