Head of Product Marketing (Fintech)

Location: London (Old Street), with 4 days per week in the office

Company

hirify.global is a regulated payments automation platform that helps businesses manage payroll, supplier payments, spend management and payment collection through one connected infrastructure.

What you will do

• Lead product marketing across multiple products, priority verticals and two go-to-market motions.
• Define differentiated positioning, messaging and value propositions based on customer insight and market context.
• Own customer research, win/loss analysis, voice-of-customer programmes, buyer journeys and competitive intelligence.
• Personally own one priority vertical: Travel, Lending, corporate business payments, or SME and accountants.
• Plan and tier product launches, create enablement and measure adoption in partnership with product.
• Build sales and commercial enablement materials, hire the product marketing team and establish team standards.

Requirements

• End-to-end experience owning positioning, messaging, launch tiering and persona or messaging systems based on customer research.
• Exceptional writing and communication skills, with the ability to simplify technically complex products.
• Experience leading or mentoring product marketers and readiness to build a product marketing function.
• Hands-on approach, including personal ownership of a market vertical.
• Real fluency with AI, including building and shipping personal workflows and agents.
• B2B experience is required; payments, fintech or another regulated and technically complex product is preferred.

Nice to have

• Vertical- or industry-led go-to-market experience.
• Experience working through the £50–150M ARR band.

Culture & Benefits

• Company Share Option Plan and annual discretionary bonus based on company and individual performance.
• £1,000 flexible benefits allowance, including private medical insurance, gym membership and dental care.
• 33 days of annual leave including bank holidays, plus a birthday day off.
• Wellbeing support including therapy, coaching, counselling, management training and mindfulness sessions.
• Onboarding and continuing learning opportunities, company-wide events, and a bike-to-work or e-bike scheme.