Senior Product Marketing Manager (FinTech SaaS)

Location: Bangalore, India

Company

hirify.global provides a unified risk decisioning platform for compliance, fraud, and transaction risks, powered by a 1 billion+ identity knowledge graph and used by banks, fintechs, retailers, and digital platforms.

What you will do

• Develop product positioning, messaging frameworks, value propositions, and narratives for platform capabilities and product launches.
• Own end-to-end go-to-market strategies for new features and platform expansion products.
• Coordinate launch campaigns across product copy, landing pages, sales enablement, PR, and demand generation.
• Create pitch decks, battlecards, demo scripts, customer case studies, and ROI calculators for enterprise sales teams and solutions engineers.
• Map buyer journeys, conduct user research, analyze churn and win-loss data, and refine ideal customer profiles.
• Track competitive intelligence across the global identity, risk, fraud, and payments landscape.

Requirements

• 5–8 years of experience in B2B SaaS product marketing, growth marketing, or product management.
• Substantial experience in fintech, identity, fraud and risk, or payments ecosystems.
• Ability to write concise, high-converting copy and translate complex technology into clear business outcomes.
• Strong visual sense covering hierarchy, UI/UX storytelling, landing-page structure, and collaboration with designers.
• Understanding of API-first platforms, KYC/KYB identity verification, transaction monitoring, payment workflows, or device intelligence.
• Strong analytical skills and understanding of B2B buyer psychology.

Culture & Benefits

• Self-motivated employees receive autonomy and freedom to execute.
• Performance is valued over hours worked.
• Speed, ownership, and impact are core working principles.
• Competitive salary with potential equity.
• Health benefits, flexible PTO, and a learning budget.