VP Head of Product Marketing (Fintech)

Location: Hybrid in London, United Kingdom; the role is open to all locations in Europe. Applicants must be able to work in their chosen European country without visa sponsorship.

Annual gross salary ranges by primary location: Netherlands €138,000–€158,000; Spain €135,000–€151,000; France €135,000–€154,000; Germany €135,000–€156,000; Italy €130,000–€150,000; Portugal €130,000–€149,000.

Company

hirify.global is a global fintech company building modular payment infrastructure, including payment acceptance, payouts, card issuing, banking, risk and fraud management services.

What you will do

• Own positioning, messaging, product narratives and naming architecture across the product portfolio.
• Lead global go-to-market planning, launch tiering, market prioritization and regional localization.
• Build sales enablement programs, including training, playbooks, battlecards, talk tracks and commercial collateral.
• Design scalable product training for commercial teams and measure readiness, adoption, usage and pipeline influence.
• Translate customer feedback, deal blockers, competitive insights and regional needs into product roadmap recommendations.
• Lead competitive intelligence, customer research, analyst engagement and thought leadership initiatives.

Requirements

• 10+ years of experience in product marketing, go-to-market, commercial strategy or related roles.
• Experience in payments, fintech, SaaS, commerce or technology businesses.
• Proven success launching and scaling complex products globally.
• Strong positioning, messaging, storytelling, project leadership and stakeholder management skills.
• Experience partnering with Product Management and Commercial teams.
• Experience building sales enablement and commercialization programs.

Culture & Benefits

• Hybrid work environment with opportunities to work across European locations.
• Annual gross compensation varies by country and local market conditions.
• Collaborative and inclusive workplace focused on innovation and continuous product improvement.
• Opportunity to lead and develop a global Product Marketing team.
• Application management and candidate shortlisting may use automated tools, including AI.