4 часа назад
Senior Marketing Manager (m/f/d)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager (m/f/d) (B2B Field Marketing): Executing field marketing projects and integrated event programs across Europe with an accent on DACH-focused demand generation, partner marketing, and enterprise sales alignment. Focus on managing trade shows, executive events, digital campaigns, pipeline measurement, and marketing ROI optimization.
Company
develops supply chain and retail planning software designed to improve adaptability, efficiency, sustainability, and customer experiences across the consumer goods and retail value chain.
What you will do
- Own and execute field marketing projects across Europe, with a specific focus on the DACH region.
- Develop integrated programs for trade shows, conferences, executive briefings, customer activations, virtual experiences, and RELEX Live events.
- Manage event operations, including vendor coordination, contracts, site selection, registration, agendas, staffing, production, signage, and content.
- Develop co-marketing initiatives with partners, media, and industry associations.
- Plan pre-event, during-event, and post-event campaigns with solution experts, ABM, global campaigns, and creative teams.
- Measure pipeline impact, marketing-influenced revenue, sales acceleration, lead qualification, and event ROI.
Requirements
- 5+ years of experience in B2B field and event marketing, preferably in technology, supply chain software, or enterprise SaaS.
- Experience managing both in-person and digital events as part of integrated marketing programs.
- Experience partnering with sales and business development teams to support revenue goals and pipeline acceleration.
- Strong understanding of B2B sales funnels, pipeline management, project prioritization, and stakeholder coordination.
- Excellent written and verbal communication skills, including content development for executive audiences.
- Fluent German and English required.
Nice to have
- Experience in the manufacturing industry.
- Experience in technology, supply chain software, or enterprise SaaS.
Culture & Benefits
- Work in a global organization of more than 2,000 employees across Europe, North America, Asia, and Australia.
- Collaborate in small teams where individual input is valued.
- Contribute to an inclusive environment that values diverse cultures, voices, and experiences.
- Work on software focused on sustainability, waste reduction, retail efficiency, and customer experience.
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